How To Properly Collect Data on Your Target Audience
Reaching your target audience relies on your ability to properly distinguish the user experience within your niche. Your goal should be to grow and convert your audience. Through collecting data on the content that appeal most to your audience you will know what content to create for your platforms. However, there are many different types of data you can collect so the key is to determine the metrics that impact your business goal the most.
When starting to build your audience database you want to collect primary data. Primary data is the information you collect from the source directly. This type of data can include both quantitative and qualitative data. Quantitative data involves numbers and values; for example the amount of time a visitor spent on your website. This type of data is objective thus rendering itself more reliable.
Qualitative data however, is descriptive. This data includes descriptive phrases and opinions. For example an online product review. Although both types of data will strengthen your strategy, quantitative data is the most important to the foundational structure of your strategy. This article will guide you in collecting quantitative data.
First, you must identify the information you want to collect
You should always collect data based on your goals. Having an objective will make it more clear what data is key for your strategy. For example you may elect to collect data on the top products visitors between the ages of 18-34 purchased on your website. The more specific you become the more efficient numerical data you will retrieve.
Next, set a timeframe to collect data
If you properly set up your Facebook pixel and Google analytics you can track the visitors experience throughout the entire time they are on your site. Please do not forget to set up the necessary privacy policy. Some data you will want to collect continuously like popular content or transactional data on your website. While data collected during a campaign should be collected in a defined time period.
Following, you will determine your data aggregation method
In addition to several types of data there are numerous data collection methods. You must determine which method is best for you based on the information you want to collect and the timeframe. You may elect to gather data through surveys, online tracking, transaction data tracking, online marketing analytics, social media monitoring, collecting subscription and registration data, or in-store traffic monitoring.
Next, you will collect data
Once you have begun collecting data make sure to follow your strategy. Leverage the information you collect to make improvements on your website, strategy and check your progress regularly. Store your information on a data management platform.
Lastly, analyze your data
This stage is the most imperative as it will help you determine what insights you will leverage to strengthen the user experience on your platforms. Doing this you will dictate the best way to enhance your digital marketing goals.
There are many more aspects to cover on this topic. We intend to continue to expand on this topic throughout the month. However, if you find you have more questions feel free to contact us and we will help you.